CASE HISTORIES

Case 1 -  Market Development of New Product for Western Australian Company.

IT product introduction, by its very nature, requires extensive and comprehensive market and subject research.

Expro Marketing undertook detailed subject research to identify the Company’s product positioning and marketing strengths.

This research highlighted the company’s need to upgrade their subject knowledge and introduce additional internal marketing strengths.

With the Company’s marketing arm revitalised and a potential client base identified, the company is positioned to launch into the market place.

Case 2 - Market Research for Overseas Client.

A European company requested an in depth study into a specific market within Western Australia with the view of directly importing and distributing their product range.

The research revealed a competitive market already existed. The market however is growing rapidly and is currently product lead rather than market lead. This could open the door to a whole new proactive market approach. The client is now considering the options offered .

Case 3 - Local Company Repositioning for Growth. 

This small manufacturer employs 12 people and has annual sales of circa A$3million with well maintained profit margins. The company structure is basically sound however will require someinterim executive managementduring the second phase of the growth cycle.

Expro Marketing conducted a ‘Business Health Check’ to establish the company’s ability to manage the cycles of growth, both structurally and financially .

These analyses are conducted with medium and long term external financial considerations such as Interest Rate Changes and "Bank mood swings" being taken into account.

Overseas Market Development  and changes to the service side of the company have been identified as the first phase of the growth cycle .

CONTACT Expro Marketing, Perth, Western Australia, Telephone 61 8 9306  4840  Email Expro Marketing